
About Care to CEO
Where Experience Meets Entrepreneurship
Care to CEO with Crystal Smith is more than a podcast. It’s a platform for entrepreneurs, business owners, and ambitious individuals who are ready to think bigger, lead smarter, and build businesses that create real opportunities.
Hosted by Crystal Smith, entrepreneur, founder, healthcare consultant, and former elected official, Care to CEO brings real conversations about business ownership, leadership, financial growth, and the decisions that shape successful entrepreneurs.
With more than a decade of entrepreneurial experience, Crystal has built and operated businesses across childcare, healthcare, and community-based services. Her journey from providing direct care to leading organizations gives her a unique perspective on what it actually takes to build, manage, and grow a business.
Beyond the Podcast
Care to CEO is also a gateway to business education, consulting, and strategic growth.
Through Crystal Smith & Co., Crystal helps aspiring and established business owners navigate the complexities of launching, structuring, and growing businesses, with specialized experience in home care, healthcare services, and entrepreneurship.
Whether you’re starting your first business, navigating the challenges of leadership, or preparing for your next level of growth, you’ll find conversations, insights, and resources designed to help you move forward.
Let’s Build Something Bigger
Success requires more than ambition. It requires strategy, execution, and the willingness to make difficult decisions.
Listen. Learn. Lead.
Welcome to Care to CEO.
Ready to take your business to the next level?
Explore consulting opportunities and discover how Crystal Smith & Co. can support your entrepreneurial journey.
The Only Podcast I Want To Listen To

Danny Braker
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Recent Episodes
Featured award-winning podcasts
Turning Home Care Challenges Into Opportunities During the Federal Medicaid Moratorium
Welcome back to Care to CEO! In this episode, we’re diving into one of the biggest regulatory shake-ups the home health industry has seen in years: a nationwide moratorium impacting new Medicaid enrollments for home health and hospice agencies. If you’re an aspiring care business owner or feeling co...
The Power of Showing Up: Mindset Shifts for First-Generation Entrepreneurs
Welcome back to Care to CEO! In this inspiring episode, we sit down with Crystal Smith, founder, business consultant, author, and now business broker, whose journey from caregiver and single mother to industry trailblazer is nothing short of remarkable. Crystal opens up about the steep costs and ove...
Evolving Healthcare: Avoiding Burnout and Building Sustainable Growth in Home Care
The conversation focused on the evolving landscape of healthcare entrepreneurship and the new challenges facing founders today. Growth in the industry now demands more than just vision and dedication; it requires robust systems, operational maturity, and stable teams to avoid chaos and burnout behin...
Our Team
This is brought to you by these awesome people

Director
Billy Graham

Host
Charlie Brandt

Host
Emma Jones

Editor
James Parker
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